If you want people to know what you’re up to in your online business, sometimes you have to shout it from the cyber rooftops. Press releases are a great way of doing this to help you promote your website development activities.

What exactly is a Press Release?

Use a press release to announce something. You see them in newspapers and online. For your business, you will use the online approach. When something exciting and new is going on in your business, this is a simple but effective way to let people in on the good news.

These one page write-ups highlight a particular event that is pertinent to your business. Get your website going and then compose a simple press release to document your arrival. You might be considering a product launch, a brand-new website or an association with somebody and could compose a press release accordingly. Generally, a virtual assistant can help you get your press releases out quickly, if you’ve too may other obligations to stay on top of this yourself.

How to Write a Press Release.

Like we said above, press releases are most effective for website promotion when they are kept to just one page. You risk losing the attention of your audience if you make it any longer. The objective is to grab attention and keep it long enough to encourage them to click through to your website.

To get all of that said and done in one page takes focus – a targeted approach in your press release writing. Concentrate on these few items for inclusion in the press release:

• A headline rich in keywords and append the line “For Immediate Release.”
• The where, when, who, what, how and why for the press release.
• A list of bulleted points, making it easier to read.

Any expert virtual assistant will tell you that a catching headline lets others know what’s going on. They will become intrigued and have to read more. Headlines with keywords also help your press release to rank high with the search engines, which is what you want so that relevant traffic can find it. Don’t forget, an “on point” virtual assistant can help you with all the details.

In a conversational manner, lay out the facts for your readers in the body of the press release. Why not think about discussing the scenario behind the reason for you starting the Internet business in the first place? Or, you can link your “big announcement” to some event that’s already big in the news to gain attention.

After you engage them, don’t forget to add your website so they can find out more information about your product, site launch or whatever else you’re announcing. Keep an eye on your traffic levels to see how effective your press release effort has been.

There are websites that will let you showcase and distribute your press releases for free. You will certainly get a good level of interest if you decide to go this way. Check these ones out:

• PRBuzz.com
• 24-7PressRelease.com
• Free-Press-Release.com
• PR.com

These sites send your press releases to search engines, news sites and a number of other relevant places designed to increase your traffic.

Press releases can get you noticed on the Web. If you know how to write one properly you are even more ahead of the game. Use them to promote all aspects of your website business, and watch your business grow.